Wheeling, IL (November 13, 2010)–Game nights in the den and adventures in the backyard are back in style as families enjoy the opportunity to spend more time together and rediscover the joy of play. Parents are on a quest for toy value this holiday season and seek to choose quality over novelty. Selecting classic and innovative toys stretches the gift budget, providing endless opportunities for years, even generations, of creative fun.
Retailers singled out Snap Circuits® Jr., manufactured by Elenco®, as a toy that delivers exceptional value, awarding it a coveted spot on the just-released American Specialty Toy Retailing Association’s (ASTRA) 2010 Best Toys for Kids Award list. The Best Toys for Kids Award list features toys that stretch a child’s imagination, toys that invite discovery and exploration, toys that get little ones moving, toys that helps kids build creativity, toys that fascinate and delight babies, and even toys that will help preteens unplug from electronic games and rediscover the joy of play.