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2012 ASTRA

FOR IMMEDIATE RELEASE

 

Contact:

Elenco®
Walter Larsen
630-420-2236
wlarsen@elenco.com

 

SNAP CIRCUITS® LIGHT EARNS SPOT ON
BEST TOYS LIST THAT HIGHLIGHTS
QUALITY TOYS OF LASTING VALUE

 

AMERICAN SPECIALTY TOY RETAILING ASSOCIATION (ASTRA) MEMBERS NAME SNAP CIRCUITS® LIGHT TO THE 2012 “BEST TOYS FOR KIDS AWARD” LIST

 

Wheeling, IL  (June 22, 2012)– Snap Circuits® LIGHT, manufactured by Elenco, has been honored with a 2012 Best Toys for Kids award by the American Specialty Toy Retailing Association (ASTRA), Elenco announced today.

 

The Best Toys for Kids Award list features toys that stretch a child’s imagination, toys that invite discovery and exploration, toys that get little ones moving, toys that helps kids build creativity, toys that fascinate and delight babies, and even toys that will help preteens unplug from electronic games and rediscover the joy of play.

“ASTRA’s top picks are different.  Instead of being financed by the companies that make the toys, ASTRA's list is chosen by a community of people who care deeply about quality toys,” said Kathleen McHugh, President of ASTRA.  “Winners are selected by neighborhood toy store owners around the country who watch kids play in their store all day long and talk with parents about which toys sustain their child’s attention and become beloved additions to their toy box.”

“Snap Circuits® LIGHT, along with the others on the Best Toys for Kids Award list, go way beyond the pre-programmed, ho-hum play of so many heavily advertised toys and gives kids play that truly challenges their imagination, creativity, and other skills,” continued McHugh.

 

Art Seymour of Elenco® says that what makes Snap Circuits® LIGHT unique is the play value which keeps children’s interest by integrating with their personal music player, like iPods, or any other MP3 player.  The project will react differently for all children depending on there music choice.  “This may not be the toy the TV commercials tell your kids to bug you about, but it will be one they play with over and over again. Rather than scripting everything for your kids, Snap Circuits® LIGHT lets them make up the play themselves,” notes Art Seymour. 

Parents, grandparents, and others can find the 2012 Best Toys for Kids Award list along with an easy-to-use Toy Store Finder to locate independently-owned toy stores in their area at www.astratoy.org.

About Elenco®

Elenco® is located in Wheeling, IL, and is a supplier of Innovative Toys and Educational Devices internationally.

For more information contact:
Elenco® Electronics, Inc.
150 Carpenter Ave.
Wheeling, IL 60090
Phone: (800) 533-2441
Fax: (847) 520-0085
Web Site: http://www.elenco.com
Email: wlarsen@elenco.com

About the American Specialty Toy Retailing Association (ASTRA)

With more than 1000 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests.  For more information, visit www.astratoy.org.

 

Because Community Matters, ASTRA members thank you for shopping locally.

 

 

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